Performance Breakdown From the First 30 Days
A quick look at the key performance metrics that drove growth during month one of their Meta Ads launch.
115
Leads Generated in 30 Days
$13.04
Cost Per Lead (CPL)
6
New Patients
A quick look at the key performance metrics that drove growth during month one of their Meta Ads launch.
$6K - $9K
Estimated Annual Value
About the Practice
Nicholas Dose DMD Family Dentistry is a trusted, long-established dental practice in Lake Oswego, OR. With a strong base of loyal patients, the practice wanted to bring in more high-quality new patients — ideally families and individuals searching for a long-term dental home.The Challenge
The practice primarily relied on insurance and referrals for new patient flow. They wanted a scalable, reliable system that consistently brought in patients who valued premium dental care and were ready to stay long term.
Our Objective
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Generate predictable, high-quality leads
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Increase visibility within the local community
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Build a funnel that attracts long-term dental patients (not bargain seekers)
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Create an easier system for the front desk to manage incoming leads
This case study breaks down how we generated 115 leads in 30 days while strengthening the practice’s brand presence and filling the pipeline with patients who actually show.
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The Offer
To stay compliant with insurance guidelines, we avoided using a dollar-based discount. Instead, we built a high-value New Patient Special featuring:-
Comprehensive exam
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X-rays
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3D scan
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Tooth shade analysis
This positioned the practice as value-driven and patient-centered rather than discount-focused.
Ad Creative Approach
Static Team Photo Ad
A clean, friendly team photo helped build trust instantly. This ad positioned the practice as warm, experienced, and patient-centered.Video Ad Recorded by Dr. Dose
Dr. Dose filmed an authentic walkthrough introducing:-
Himself
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The practice
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His comfort dogs (Riley & Reux)
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The new patient special
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A clear call-to-action
This ad performed extremely well due to its authenticity and real-doctor trust factor.
Lead Form & Funnel
Our Meta lead form asked qualifying questions including:
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What dental service they’re looking for
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When they want to come in
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How important a long-term dentist is
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Preferred contact method
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Full name, email, and phone
This allowed us to score leads and categorize their intent.
Automation & Follow-Up System
We built a streamlined automation system that:
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Auto-categorized leads by intent level
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Automatically sent a welcome email to high-intent leads
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Forwarded all leads directly to the front desk
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Logged every lead inside a shared Google Sheet
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Included space for call attempts, notes, and statuses
This allowed the practice to stay organized even with a heavy lead volume.
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Key KPIs (30 Days)
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115 total leads generated
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$13.04 cost per lead (CPL)
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9 new patient bookings
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6 new patients
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Estimated added value: $6K–$9K in annual value
Additional Impact
Boosted Brand Exposure
The practice stayed in front of thousands of local families daily — strengthening awareness and credibility.Higher Lead Flow
Instead of relying on referrals or insurance, the practice gained a predictable stream of new patient opportunities.Streamlined Internal Workflow
Our automations helped categorize leads and reduced manual admin work, even though the one-person front desk still made many outbound calls.Faster Sales Cycle
The shared Google Sheet and automated lead scoring helped the team prioritize high-intent patients quickly.
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Let’s Build Your Growth Plan.